Event Dates and Venue:
Senayan City, Jakarta (Jul 22 – 26, 2009)
BMW Indonesia wants to light up the passion towards its brand, and provide the unique and exclusive BMW experience: “Joy is BMW”
Translate “Joy is BMW” in a way that is relevant to the target consumers and adhere to the BMW’s strict brand guidance.
Define BMW’s “Principle of Joy” as an artful, explosive and vibrant expression of joy through “Joyful Colors” inspired by famous South-African artist Robin Rhodes.
Colorful BMW tire tracks and BMW art car used to ignite passion, encourage expression and create connection between BMW and the target consumer.
More than 60 units of BMW sold during the exhibition week, with transaction value exceeding IDR 70 billion.